The Brief.
An evening to launch M&S’s Body collection, marking a new era of lingerie for the brand and their most significant underwear launch to date.
What hoopla did.
hoopla sourced the venue and managed the project end-to-end. We led on creative, production, tech and guest experience, creating the perfect setting for this game-changing launch. The showstopper was the custom-built circular table and stools, screen content and slick tablescape.
Where we did it.
The Light Room, Kings Cross was the only choice for this venue, we wanted a space to reflect the drama of the campaign.
How we did it.
A chic minimalist aesthetic mirrored the collection’s contemporary design. Content, light and motion were carefully choreographed to evolve throughout the evening, guiding guests through the experience from a high-impact immersive arrival moment, to a calm and intimate dinner setting, before lifting again into a more social and energetic end to the night over dessert.
