The Brief.
Create an extraordinary space to showcase the M&S Autumn Winter collection – a pinnacle moment of the year for the M&S Clothing & Home PR teams.
What hoopla did.
To mark our sixth consecutive AW Press Show we took this annual event to a whole new level, elevating the look and feel, to create a showstopping event to drive more traction and media coverage than ever before.
Where we did it.
Taking over 180 studios for a week, each studio was set up to tell a different story creating standout moments for each business unit.
How we did it.
We created a chic concept store environment where M&S could engage with their key media and influencers to ensure this was the biggest Autumn Winter Press show to date.
